SEO Best Practices For Migrating To Shopify


There’s no reason to move and forfeit all the hard-earned SEO results. Here are seven SEO best practices to migrate to Shopify.

Imagine the utter despair you’d be feeling when you see your brand store’s brand new Shopify shop’s traffic from organic search tanking, sales vanishing and page 1 rankings fall from the search results.

After months of constructing your brand-new Shopify website, sleeping through the night being back and forth between web developers and designers as well as countless hours of numbingly refreshing your Analytics and awaiting sales to start trickling in We’ll just say that making the switch to a new online shopping platform is a difficult job.

Don’t fret, this won’t be your situation..

If you follow the SEO best practices to migrate to Shopify You can ease the stress and clear the path for an easy transition into Your brand new Shopify store.

Why should you migrate to Shopify?

Shopify is the world leader in assisting independent online retailers to expand and develop their business according to their own rules.

It’s an excellent alternative to Amazon and gives merchants more control over their brands and marketing.

In 2021, retailers made $175.4 billion via Shopify. Shopify platform.

Recently, they’ve welcomed major brands, including Hello Fresh and French Connection.

With an unending collection of apps, along with access to Shopify developers and marketing experts It’s an extensive and attractive platform that can take your business to the next step.

Making the Switch To Shopify

If you’re looking to go for it and transfer your online store to Shopify make sure you take time to consider what SEO benefits come with a migration.

The last thing a business owner wants to do is be able to lose all the earned domain authority and backlinks or organically generated traffic.

No matter how big or small your business moving to a different eCommerce platform isn’t an easy task, but you should heed this cautionary note: don’t transfer your shop to Shopify without having a plan.

If you do not prepare and implement a proper migration the organic traffic may be cut by up to 50 percent in the first few weeks after moving.

In one instance, when moving, a web designer approached the new site as a new company.

At the time of migration there were no redirects for 301s and this resulted in 404 page and crawl errors all over the place.

These errors alerted Google machines to cease crawling these pages.

As you’d expect that it took only a few minutes for traffic to reach a flatline.

The absence of crawling implies that there is that there is no indexing, and this means that no URLs will be displayed in the results of a search.

In a flash it’s time to say goodbye to your SEO business goodbye.


1. Install Your Shopify Store New Shopify Store

Making an account and choosing the right plan is the first step.

Choose the Theme for Shopify in accordance with your needs.

Take advantage of this occasion to update your Canonical Link Structure and the SEO configuration of your website. Think about the following.

  • Structure of navigation Are your most-popular pages or the most valuable collections or products accessible via your website’s navigation? Does the navigation structure make it simple for customers to find what they’re searching for?
  • Collections – Shopify uses ‘collections’ to classify similar products. These are crucial pages for SEO and you’ll want to make sure that your items are categorised according to logic.
  • Pages This is the ideal time to review and go over the most important pages in your shop. In Shopify Pages, they are informational and comprise your ‘About’ page Contact’s page, Shipping and Delivery pages, and so on. These pages are essential trust signals for your website’s SEO.
  • ProductsThese are your pages for transactions Keywords will likely be of a transactional their nature. Shopify automatically generates URLs for products in accordance with the name of the product and you can alter the URLs as you build or go through your products. If you make changes to a product that has already been published the redirect is made for the brand new URL.
  • Blog– Shopify hosts your blog’s content on the platform it owns. It’s time to do an review of your blog’s content to make sure that you’re benefiting from your blog’s potential and not transferring unneeded content.

2. Revision of Canonical Link Structure

The canonical link structure informs search engines which pages you’d like to be ranked on.

For instance, if you own a variation of a particular product, or a product that is part of multiple collections New URLs are created automatically for each.

In the event that these URLs are ranked, it may result in indexing issues and can derail your SEO efforts to get the original item and collection to be ranked.

You can alter an canonical hyperlink structure so that it points back to the source collection or product you’d like to rank by using one simple line of code, referred to a rel canonical tag

For example, the URL:

It will have a canonicalized link to:

You can determine if the rel canonical tag is used by looking through the source of a few collections, pages or products, and looking for the word’rel canonical” inside the HTML code.

If it’s not being used or utilized in a way that is incorrect, the code may be added between the and the lines of the lines of your theme.liquid file within Shopify:


In our case this relcanonical label would appear as follows:


If your store has more than 100 SKUs, it is likely that you have tags on collections that you use to help you sort.

This produces a collection URL like

It’s very rare to index these collections due to the difficulties in making changes to the information in a manner which is distinct from parent collections (the only exception is when you have a huge inventory strategy that captures the intent of a search).

In this scenario it is important to have the URL for the collection you have tagged to be able to canonicalize to the parent collection.



Replace it by:

If template has ‘collection’ and current_tags, %

1 %}?page={{ current_page }}{% endif %}” />

“%- or -%


“%-endif” %

3. Backup Everything

Save your website from the past.

The best method to accomplish this differs based on the platform.

Perform a complete screaming Frog search to gather the most important SEO information, so that you can go back through for the URLs in search of the 301 status after migration.

Export the scan for review the information later.

4. Setup 301 Redirects from the Old Url to a new Shopify URL

It is by far the most crucial stage to take for SEO when it comes to migration to Shopify.

It is necessary to establish redirects of 301 from your existing URLs on your website to the current Shopify URLs.

If your domain is changed then a domain redirection isn’t enough.

Every collection, page, and product you are moving from your previous site requires a proper redirect 301 set up.

The easiest method to setup redirects to 301 is to download your old domain’s index or by directly from your online store, following the directions, or by using an application such as Screaming Frog.

With an Google sheet that you have created, you can trace your redirects from 301 to newly created Shopify URLs.

It’s a long process, but it’s crucial to do correct.

From an SEO standpoint, you don’t wish to lose valuable backlinks or page authority that you’ve gained over time to a few pages.

Redirects will not be effective within Shopify unless the previous page has been removed.

You can utilize Screaming Frog to confirm that the URLs are correctly transferred.

5. Consider Internationalization

It is possible to run multi-language, multi-regional brands with a single Shopify account.

The most effective international strategy for a single company typically involves several Shopify accounts as it allows full customization of theme design, layout, messaging products and even fulfillment.

The first SEO factor to take into consideration when it comes to internationalization SEO is the tags like hreflang.

We highly recommend using our Multi-Store Hreflang Tags application to set up the hreflang tags across several stores.

So, you don’t have duplicate content, transfer rank values between different webpages, stay clear of 404s and also have the option to modify URL handles to match the native language of the users.

A plethora of Shopify stores are hurting their SEO by using the same structure of language for their handles for all of their stores. A English store should include English handles, while an Spanish store should have Spanish handles.

Here’s a picture from the homepage.

This is a perfect illustration of how even the biggest international brands can go wrong.

Allbirds offer nine domains in various languages and countries. there is no cross-referencing among their Hreflang tags.

By using the right hreflang tags You can allow Google know which store that you can serve in results of its search and then immediately direct customers to the appropriate store directly from the results of your search.

It will also boost your local SEO which allows each store to than ever compete in local SERPs instead of competing against one another.

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