How To Check & Remove Toxic Backlinks


You’ve taken every step the right way to make sure your website is discovered through search engines.

You’ve written relevant content with keywords, you’ve added the correct metadata, and made sure you’ve optimized your website to be crawled by spiders of search engines.

You’re probably on the first page of results for search engines however, you’re not.

What’s happening?

You’re not alone the backlinks you have are doing your backlinks a disservice.

The great thing is that you are able to analyze your backlinks to identify the poor ones which could be bringing your site’s ranking down.

This article will discuss:

  • The basic principles of backlinks.
  • How backlinks can benefit but also hinder search engine rankings.
  • How to spot and remove harmful backlinks by using WebCEO.

Let’s start from the beginning and look at more in depth review of backlinks. how they function and the way they impact SEO rankings.

How Are Backlinks?

Backlinks, also known as inbound links or incoming links, are the connections between a website and another.

Search engines, such as Google and Bing are treated as an affirmation of trust from the site that they are referring to.

The more websites are linked to a specific webpage in turn, the greater confidence Google has about the authenticity of the site’s content. This will play a crucial factor in determining the place your site will rank.

This makes backlinks an essential component of off-site SEO.

Link-building is so essential that there’s a distinct kind of SEO professional called an expert in link building.

Link builders spend their whole day building and maintaining backlinks that increase traffic and improve page scores.

All Backlinks Aren’t Made Equal

You didn’t believe that every link was as effective as the one before, did you?

No, you’re an expert SEO specialist.

As you’ve already guessed, certain backlinks are more useful than others and it’s not just due to the traffic they bring to your site.

Since we all know that link quality can be different and can be a bit different, it’s time to go at what makes the best as well as “safe” link from a unsafe and “toxic” one.

What are Good Backlinks?

Simply put, quality and “safe” backlinks help your search engine’s ranking.

Search engines are unable to divulge the exact specifics of what constitutes quality backlinks secret, however good backlinks usually share the following characteristics:

1. Good Backlinks Come From Authoritative Websites

Backlinks from reputable and well-known websites are extremely useful in increasing your search engine ranking.

This concept is also known by the term “domain authority,” and sites that have a high level of authority may transfer this “juice” on to your website.

However bad backlinks coming from low-authority, spammy websites can result in the opposite.

Consider it this way What would you choose to trust more: one to the Wall Street Journal or one from a website that advertises off-brand Chinese prescription drugs?

Search engines are feeling the same in the same way.

2. Effective Backlinks Utilize specific anchor texts that match your Key Keyword

Anchor text is the word or phrase that users click to access the URL that is linked. (For instance, “anchor text” in the preceding sentence.)

Short anchor text using your keyword of choice is correlated with better rankings since it gives search engines an idea of the sort of content is found on the page linked to.

3. Good Backlinks Come From Sites that are related to your page’s content

Since Google is looking for relevant content that offers supplementary information Google values hyperlinks from related sites more than those on unrelated sites.

This ensures that queries can be answered with useful content rather than random links on websites that have no connection.

Also, although the One Direction fan page may be a must-visit site for Harry Styles fans, linking to the used car dealership’s site from there isn’t doing any good.

In fact, it might cause red flags and harm your position. But we’ll get to that later.

4. Dofollow is a good way to build backlinks.

Check that all pertinent, quality backlinks to your website are identified by “dofollow” links.

Search engine spiders monitor “dofollow” links from one website from one site to another.

These are the normal hyperlinks you’ve come across.

Search engines, on the other hand, ignore links that are not followed or ones that have explicit instructions for crawlers to ignore them.

The nofollow links are typically seen on press release pages as well as paid ads and aren’t taken into consideration when determining your rank.

It’s not that nofollow links aren’t valuable. Simply being featured on a quality website can provide your business with an increase in visibility.

But, this nofollow link won’t improve your position in search engine result webpages (SERPs).

Nofollow links are the digital equivalent to Kylie Jenner tweeting that she is in love with your jeans.

However, for SEO purposes they’re not doing any good.

If you can try to use dofollow hyperlinks.

We’ve already discussed what good backlinks look like. Now we’re going to look at the other side of the coin: bad backlinks.

What are toxic backlinks?

As you would imagine, harmful backlinks harm your website’s image in the eyes of Google.

A lot of these kinds of links are rooted in SEO strategies that are cosidered black hat illegal attempts to manipulate the algorithm of search engines to increase positions.

To fight this SEO fraud, Google penalizes sites caught employing these tactics.

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