9 Types Of Content That Will Help Your Local SEO

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To climb the ranks in the search results, you require high-quality local content. Explore these nine kinds of local content to help you with your SEO strategy.

I’ve spent longer than I’d like to admit, searching for the most delicious Mexican food, glancing through Instagram posts, and racking the brains from local bloggers.

To find me and my Pride Rock moment holding the King of tacos I will always go back to Google.

While browsing through Google I’m shown Google Business Profile, Google Map, and reviews for local areas.

Unfortunately, local sites are being pushed further and higher in local SERPs.

By 2020 greater than 65 percent percent of Google search results resulted in the user obtaining the information they required from the search results page.

This number increased by 50% from the year 2019.

Your website’s role is secondary in Google Business Profile and other Google search results now.

In the past, ranking for local SEO was pretty simple. It was easy to add your NAP to the footer of your website, add several directories and voilà! You were off towards the nearest 7-pack.

Somewhere along the way the 7-pack was reduced to a three-pack and local directory links aren’t sufficient.

To rise up the ranks of local SEO results and to compete with results that are zero clicks you require local content.

Do you believe me? Seoreseller.com has increased its traffic by nearly 300 percent through the creation of custom local content.

And, they’re not alone.

Search Geek Solutions saw a 300 percent growth in the organic search visibility in the search results for Bloomfield Dental Designs by developing local content.

Through the creation of rich local content it allows you to be ranked for less competitive, local search terms.

To keep your site up-to-date with local content, and help you fuel locally-focused SEO strategy, I have listed nine types of local content below which I encourage you to incorporate into your own company.

First…

What is Local SEO Content?

local SEO-related content is composed of images, text as well as videos created to meet the requirements of local customers. It may be featured on your site, on local landing pages as well as in the Google Business Profile, and more.

If you’re a local-based business with a specific location of the zip code then all your content on your website is targeted at local residents.

Let’s be honest – there is no local SEO-related content that can immediately drive foot traffic from the local area to your site.

The main difference in “content” and “local content” is the intent that drives the query.

When writing, consider the local entity, the local user and their local semantic relationships to build a deeper bond.

It’s much more than connecting local-based keywords to your blog’s content. If it’s done right it will work.

Exposure Ninja helped increase the visibility of keywords by 900 percent following two years generating local-specific blog posts for a firm of accountants.

Then Dallas SEO Dogs removed old-school keyword stuffing and boosted the local bar called HIDE to increase natural traffic to the bar by 72 percent.

So…

How do you write local SEO Content?

In the event that Willy Wonka got in touch with his SEO side and set up an actual locally-based SEO firm instead of the chocolate factory it would still not make locally-based SEO content. There’s there isn’t a Golden Ticket to be won when you write content for local SEO.

But search engines offer some tips to help your content get ranked in local results. Here are four tried and tested tips to write local SEO-friendly content.

1. Utilize Schema Markup

When Google search results become more rich as well as more engaging, Schema becomes increasingly crucial. Schema assists algorithms to understand the relationship between content and each other.

By adding schema markups to local businesses or authors. You highlight your the expertise and authority of these individuals.

2. Include Local Phrases in Your Content

Even though conducting local research is crucial to help you map the content you write, it’s more important to comprehend how the subject matter behind these keywords fits into.

If you moment to think about your business’s entire picture as you sprinkle local references and you’ll see results by incorporating local SEO content.

Take Kanuka Digital and their collaboration together with PlumbGas for instance.

Kanuka Digital optimized main navigation pages, meta titles and meta descriptions for the most important local terms to increase results by 400 percent in the first week.

3. Write as You Talk

Voice search is not that is new in local SEO. Indeed, 75% of those who have smart speakers utilize them to look up local businesses on a regular basis.

If you write in an accent that is conversational you can target more lengthy voice search queries within the SERPs.

4. Images Are Your Unsung Hero

Images are not often noticed in the context of local SEO. With mobile searches dominating the scene it is important to make your photos optimized for mobile searches.

When you incorporate distinctive photos (not photographs from the stock market) in the square format and using proper schema markup and alt text to increase your chances of ranking on mobile search results for local.

Don’t rely solely on stock. Utilize original, engaging images that are a perfect match to your other content and can help create a compelling narrative.

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